Many patients turn to crowdsourced online review websites such as Healthgrades, Yelp, and Vitals to research and choose their dentists. While such websites can positively boost a dental practice’s online presence, they also pose a serious public relations risk as these sites allow users to instantly circulate their opinions—whether good or bad—to the general public. Poor reviews can be used as constructive feedback to improve the practice; however, inflammatory public statements can also turn off potential patients and send new business elsewhere.
In light of the recent New Jersey Supreme Court decision, Allstate Insurance Company v. Northfield Medical Center, dental service organizations (“DSOs”) in New Jersey should take extreme caution when structuring their business arrangements. The Allstate decision, considered in connection with New Jersey State Board of Dentistry’s regulations and an amicus brief filed by the New […]